A lot of people don’t know what the concept of hard ticketing and soft ticketing means. Music consumers just want to buy their ticket for a concert or a festival and be done with it. But, they don’t know that selling tickets for concert and festivals can be very different. It each has its own term and its own meaning in the industry. Let’s dive into hard ticketing and soft ticketing a little deeper and discover the difference and how they work.
What’s The Difference between Hard Ticketing and Soft Ticketing?
Let us start with soft ticketing. Soft ticketing simply means that the tickets that are being sold can’t go to one artist. In this case just think of your festival tickets. You might go to the festival for just one artist, but you don’t pay for just that one artist you want to see. So, while you’re enjoying your favourite artist, you might as well just make a whole day of it at the festival. Seems pretty good, right?
Hard ticketing is the opposite. This is when you go to the concert for just one artist. On these events there will be one main act on the bill. Ticket sales will most likely go back to the main act. But times are changing and you never know what kind of deals may be involved,.
Times are Changing
In the modern music industry, some managers are trying to get a percentage of the ticket sales on festivals for their headline acts. The way I see it, this is just simply too difficult to do. If everyone starts doing this, there won’t be much revenue left for the festival, and it may not continue next year.
These deals are being made more and more frequently in the festival scene and if you put the ticket sales on top of that, I don’t think the festivals are getting the best out of the deals.