DJs are the rockstars of the 21st century
The web is an amazing thing. Anyone, anywhere in the world, can create something – stick it on the web – and have a global audience. As a record label owner, the web is how my team sources maybe 80% of the material we release.
Producers have a tonne of awesome tools to help them build a following. SoundCloud, Instagram, Snapchat, Twitter and many, many more. Some are music focused – some are not. But for DJs, there doesn’t seem to be as many opportunities. There’s a few awesome platforms out there – Mixcloud and Mixlr are two great examples – but to me, it feels like there’s something missing.
It’s estimated there are between half a million and over a million professional DJs around the world – people who’s main source of income is from DJing. But, in a time where EDM has evolved from an underground movement into a significant part of global culture, there are hundreds of millions of amateur and semi-pro DJs itching to make it big.
So is There a Solution to the DJs Problem?
We think so. The technology’s been around for ages, but it’s only just becoming widely and freely available. You might know of a website called Twitch. You know, the one that 30M people visit every month – a site with over 1B (yeah, billion!) pageviews a month that sold to Amazon for just under $1B last year?
Twitch revolutionised how gamers shared their gaming experience – giving bedroom gamers the ability to create global fanbases and, in many cases, livelihoods. How does Twitch do this? Twitch lets gamers livestream themselves gaming so others can watch – and learn – to play the same games.
Yep. Live-streaming enables you, as a broadcaster, to share whatever you’re doing online – live. As it happens. You can reach a truly global audience from your bedroom, studio, garden shed. If you’ve got an internet connection and something to broadcast with, you can livestream from anywhere.
If your goal, as a DJ, is to DJ in front of an audience – and let’s face it, you’re not a real DJ until you’ve done so – then livestreaming can make this happen.
We created Chew.tv because we believe that any DJ, anywhere in the world, should be able to perform to a global audience. We’d seen what Twitch had done for gaming, and what websites like Boiler Room were doing for the established DJs, and wanted to create something open and freely available to any DJ, anywhere in the world.
Chew.tv is the DJs’ live-streaming community. With Chew, DJs can broadcast their performances live to a global audience, from anywhere in the world. It’s that tool the DJs have been missing out on.
How Does Chew.tv Work?
To live-stream, you need a computer, an internet connection, a webcam and an audio source (as a DJ, this can be your controller, your CDJs or even your trusty turntables). Next, download and install an encoder (the software that takes your audio and video feeds and broadcasts them to Chew) like OBS. OBS is free, customisable and awesome.
Once you’ve added your audio and video feeds to your encoder, sign up for a Chew account (yep, that’s free too) and create your first live Show. Add your streaming details to your encoder and start broadcasting. It’s as simple as that! You can stream from your bedroom, studio or even from the club. Take your local events global. Build yourself an audience of fans from across the world. Go Live and go pro!
Sign up to Chew here.
Wil Benton is co-founder of Chew, the DJs’ live streaming community. Explore Chew and get your invite today: chew.tv