Welcome to part two of the DJ promotion series! Lets start with social media…
The most obvious modern form of self promotion is social media. You should be utilising this along with everything I previously mentioned in Part 1.
Twitter is a constant moving medium which allows you to share your current activity. You should focus on updating your followers with news that is relevant. Don’t bombard them with spam. If you already have a website, update twitter whenever you make any changes, or post new blogs etc.
Facebook is a more static medium, where posts should be less frequent.
Instagram is an image / video based medium where users share various images with their followers. This is a great platform that if utilised properly, can allow you to advertise yourself in short snippets that will drip feed onto peoples news feeds. Got a new DJ mix coming out soon? Post a picture/video of your self mixing it. Through adding hashtags, it can allow people to search for images on Instagram’s database e.g. (search “techno”).
Social media is on everyones tablets and phones, so technically you can be in contact with these people 24/7. Utilise the medium and get yourself promoted.
A personal website is a great platform that will allow you to collate all of your ideas and information. This is your personal page, and is something that you can use as an advertisement.
Creating a website from nothing can be very difficult, as designing a website is an art form in itself. I would recommend purchasing a website theme, which is essentially a website that someone designs and codes, and then allows any number of people to buy. These type of themes can be purchased at Themeforest for a price (£10-60+).
There is the possibility of getting your own unique website designed and coded, but this can cost anything from £500+. Each time there is a new development in the digital world you would then need to hire a code developer to then add it to the website which can be costly. The benefit of a theme is that they run on a Content Management System (CMS), such as WordPress that is easy to update, and can be quite self regulating in some respects.
All good DJ promotion websites should have a good mixture of content.
- A bio is a good place to start; who you are and how you got here. This is also a good place to list venues that you have played at.
- Good quality photos are essential. You could give them their own page, or simply post a link to another image hosting site (Flickr).
- A calendar of future events enables fans/promoters to see when and where you are next playing. A link to your own favourite and best DJ mix – can be included at the end too.
- A chart of your latest, favourite music is a good way to show people the kind of music you’re interested in. This also can keep fans coming back to the website.
- If you are someone who enjoys writing, a blog is a great way to get users interacting with your site. It allows you to tell some sort of story. This story allows you to give your readers an insight into your developing DJ career.
- Alternatively, you can also make posts that are tutorials, and these can be a great way to educate, as well as gain new fans.
The most important factor is to keep it simple and elegant (for both design and content). A logo is a useful piece of promotional material that you can attach to images, and at the top of your website. The design of your logo will give a first impression of you for all people who see it.
Have a look at your peers, and take some influence of their logos. Collate information such as font style, colours etc. and send this to a designer and see what they come up with.
An Electronic Press Kit (EPK) is essentially your story, placed nice and tidily into an electronic box. In some respects, you are taking your digital website, with all the images and bio, and placing it into a document of which can be printed, emailed etc. and read on multiple devices. The idea behind an EPK is that you can approach big clubs and provide them with a taste of who you are, and if you are suitable for their club.
The bio is the most important aspect of an EPK. Stick to factual content; style of music you play, venues you have played at etc. Download / purchase stats are also a useful piece of information that can help get the reader interested, so use them! Stick to facts of what you have done, and don’t exaggerate stories as this can often come back to haunt you.
Don’t pad the information with hype, or waffle on about how “you first played a record at your friends house when you were 12, and your life changed from that moment…”. It gets boring and repetitive.
This kit needs to be filled with media. You need to fill this with both audio, video and images. Your friends can help by taking pictures of you while playing, and you can gather audio by recording your sets. Do you have any interview clippings, blog mentions, album reviews, radio interviews etc, if so, include them! Add links to all of your social media platforms, and DJ mix websites that you have used.
If you know a club that would require a professional approach, and they have a spare slot going, give them a try!