Promoting yourself a as a DJ is a vital aspect of getting your self gigs. Without this, no one will know you outside of your immediate circle and will restrict how fast you can expand. Perfecting your DJ promotion will have a huge impact.
This needs to be perfect. Collate a selection of your favourite tracks that you evoke a sense of professionalism and a desire to dance. If you get bored partway through your mix, so will your listeners, and incidentally, turn it off. Aim for 40-60 minutes in length, any shorter and it will not be enough, and any longer people can get bored.
The style of music you play gives a huge indication of the type of DJ you are. Be aware that when looking for a DJ slot, promoters will most likely be looking for a ‘warm-up’ DJ. So avoid all those ‘big hits’, as they will have most probably already been heard, and not what the promoter is seeking.
Once recorded, you need to start sending it out to people. Start by uploading it to the relevant DJ mix websites (Mixcloud, MixCrate, Mix.DJ, House-Mixes.com, Soundcloud). It may be best to upload your mixes to as many different websites as possible to increase your potential listener-base.
Well done, you now have a good piece of DJ promotion material that you can use to raise your profile. There is more that can be done though. Radio stations are a useful way to advertise that can get you heard by potentially a lot of people. As a new DJ, you are best approaching online radio stations with your mix and try to engage with them in conversation. Sometimes radio stations do live streams of DJ’s playing for their radio show. So with a few good conversations with the promoter, could get you in there.
Get Out There
Then the first thing any new Dj can do is get out there and meet people. Get searching on social media for club nights, and add the club promoters as friends. Once added, start talking to them and ask them about their night, the type of music that they are into etc. Don’t go straight in for the sales pitch, hold back and get to know them first, make your self familiar. If you are around when their next club night is on, get down there and show your face. If you accidentally ‘bump’ into the promoter and start a conversation, there is nothing wrong with that, just make sure you find the right moment.
Make sure you fit the ‘image’ that night is putting on (each genre has its own). Try to dress accordingly, first impressions count. Once you get to know a few people either through social media or in person, then it may be appropriate to send them your latest mix and ask them what they think of it. Be respectful, there is an unspoken rule whilst at a club night not to start handing out other promo flyers. The same applies to your own mix CD’s without being asked for it.
Join Facebook groups that are involved in the music scene within your local area. Again, don’t go straight in with the sales pitch as this can put people off.
A lot of DJ’s produce their own music, and this gets them a lot of kudos and incidentally a lot more gigs. This is not easy to do and some people are naturally good at it, whilst others take a lot longer to get the selves to a professional standard.
Only do this if you have an interest in producing and hearing your own music, forcing it won’t work. If you struggle at first, have a go at remixing some of your favourite tracks and seeing where that gets you. If you do get to a stage where your production is of a good standard, it can be a good idea to post it around.