It can be difficult to make sense of everything when it comes to analysing data. Let’s make sense of some it and cover how to get your music heard, it’s a digital jungle after all.
Before choosing a platform such as Hootsuite, it really helps if you have already completed some of the work yourself. It is not always worthwhile starting to use such a tool before you have a decent following. Build your social presence to a point where you feel you can no longer manage it without help. Shop around and discover the best tool for you.
The most important thing is that large amounts of followers or likes doesn’t matter if your audience isn’t engaged. But how do you know whether or not they are engaged?
Navigate the Digital Jungle with Analytics
Analytics help you to discover information about your audience so you can target them, or specific groups of them. You can then market your music to them more effectively. By doing this you can know what your audience responds to and what they like to hear from you.
You can also discover how engaged your audience is and what types of songs they prefer to hear from you. You could even specific content to help you engage with them. Start by asking your fans for song requests and add your own spin to them.
If you are posting links to your main website or other content, using a URL shortener like bitly can help. It provides you with valuable information as well as saving you characters on social media. If you add a ‘+’ sign at the end of the address in your search bar, you can see the analytics for that link. For example, you can see the number of times that the link was clicked and much more. Data doesn’t lie, so you should make the most of it and know how to understand it.
Get your artwork and your music right first and everything should follow in time.
Geo-target your posts where necessary and remember that everyone is on Google+ even if they aren’t using it effectively – this really improves your rank in search results.