To become a successful artist, you need to work hard on building your fanbase, until you reach a point where you can sell your products to sustain and grow your career. A loyal fan is built from multiple, valuable connections with you. Therefore, it’s very important to make sure you get the contact details of those people who have invested their time in you by either watching you live, liking your fan page or browsing your website. It all starts by building your mailing list.
Firstly, get yourself signed up to Mailchimp. This is a free platform that organises your mailing list and helps you create professional looking mail outs. You can create the best looking content for your subscribers.
At Live Shows…
After your performance, make sure to have a printed mailing list sign up sheet prominently displayed at the merchandise stand, or even better, go round the audience asking people to sign up. If you’re too busy after your set to do this, (or too shy), ask an outgoing friend to help you. It usually helps to have some sort of incentive for people signing up, such as a free demo CD, digital single download code or a badge for example. You’ll then need to add in those contact details into your mailchimp list.
Something that we have found has worked well for larger scale events is a text marketer. This is where you ask audiences to text a keyword (selected by you) to a short number, and they get an automatic text response. The response may contain a link to your website, a free music download or tour dates for example. Think of the old Orange Wednesday 2 for 1 deal on cinema tickets where you texted FILM to 241 and got a code in reply.
Look at www.textmarketer.co.uk which is free to set up an account. You then pay a small subscription fee for a chosen keyword and then purchase a number of credits. For every automatic response that sent is out, a credit will be used up. If you then make it so that in order to access the incentive, an email address is required then you can then collect email addresses for your mailing list too. Noisetrade is a useful site for this.
All of the numbers of people texting in are stored on your account, so when it comes to releasing your EP for example, you can send out a text marketing message with the download link to all of those people directly to their phones.
We highly recommend setting up a Sign Up box to your website. Mailchimp helps you integrate a sign up button into your website easily. Make this prominent on the home page. Add a clear call to action and make it obvious what the benefits are for subscribers.
Use social media to get people signed up to your mailing list. With Facebook making it ever harder to reach your fans without spending money, it is well worth working on migrating as many Facebook followers to your mailing list as possible. Again, use incentives such as raffle give aways, priority on tour tickets etc. You can get creative with this!
What To Do With Your Mailing List?
- Make sure to put out regular, quality content to your mailing list subscribers.
- Send exclusive and engaging content. Anytime you have a major announcement, such as a new release, festival appearance etc – announce it to your mailing list first. They will appreciate being told before anyone else and value the subscription to your mailing list.
- Run competitions exclusively open to your mailing list subscribers.
- Don’t over do it – You’ll see large numbers of people unsubscribing if you’re bombarding them with promotion. Keep things engaging and interesting, which means you have to keep yourself busy doing fun and interesting things!