We all know that musicians are often amongst society’s most disorganised people. It is therefore no surprise that the details of gig preparation and sound checking are often overlooked by bands. The importance of preparation cannot be underestimated and the implementation of some basic rules...

Online Promotions and Marketing – Part One This is a three part blog covering the area of digital store promotions but much of the information can be applied to the physical world too. In this part I’m going to cover what promotion is available with digital stores; part two will be how...

How to break into France ? If you decide to aim for France, you should have a look at the figures for the industry, what kind of music is the most sold, how the music is sold, what is the best marketing plan to promote your music, etc. Visit institut-francais.org.uk/music/ to learn all that...

The first step is to know whether your act is at the right career stage for an international showcase. For acts at the right stage of your career, playing an international showcase or industry facing festival can raise your profile at home and abroad, strengthen key industry contacts, lead to...

As we all know, Facebook is an amazing piece of social networking wizardry, but what is even more amazing is the number of companies out there designing plug-ins to help you get the most from your loyal followers, and to attract more to add to the horde. Here are a few of our favourites and...

Someone sent me a link to this piece in the Guardian yesterday, “Is there any point in ‘buying’ your fans?“. It’s a pretty open and shut case really, they mention a few companies who, for a nominal fee, will boost your social media numbers up, even chart sales. I’m not going to...